eDREAMS

Designing new ways of booking trips

CLIENT

eDREAMS

CATEGORY

Mobile App

MY ROLE

Researcher

UX and UI designer

SUMMARY

We were proposed by eDREAMS ODIGEO to improve the customer journey of booking in-destination activities for travelers through a Mobile App experience.

OPPORTUNITY STATEMENT

Travelers want to experience array of activities while traveling, they want to “live like a local” but also want to do the classic tourist activities. Activities providers have to offer innovative and easy ways of delight travelers.

PROJECT GOALS

Increase the number of tours, activities and attractions bookings

Help different type of travelers to find their perfect activities while visiting a specific city.

Differentiate the company brand from other providers

APPROACH

We realize that there are a lot of activities providers so our objective was to respond to a necessity that other providers where not covering, with a smooth product.
At the same time, our solution would have to respond to the usual necessities of wide variety of travelers.

RESEARCH

PROCESS

To identify the Pain Points in the process of booking an activity, we did surveys and conducted interviews to different types of travelers.

After collecting all that information, we used Affinity Maps to organize the findings and start seeing patterns.

This process lead us to prioritize “the who they are travelling with” as a key factor to define which activities they are willing to do.

Our main idea was to make easy booking activities with persons you are traveling with

PROTOTYPE

FIRST SKETCH

To prove the functionality of our different ideas, we create a low fidelity prototype.

We want to check which was the best flow and approach for the Group trips and find a perfect Interaction with the user to propose activities that they may not known.

TESTING FINDINGS

We conduct remote tests (as lockdown started).

Users found easily the features that were made for them and they define them as useful.

On the other hand, we realize that our Group Trip feature was a complex one, so we should deliver a step by step process for the user.

PROPOSAL

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WEATHER INFORMATION WHEN YOU NEED IT

As we detected that other competitors were not offering it, we proposed a weather section that will tell you the expected weather for your booked dates while searching.

GROUP TRIPS ARE FUN

When you add a group, the fun starts. It will ask you for the destination, the dates, the budget, the group name and the most important part, the participants of the group. When you are in a group, you can see activities that fits your requirements and each person can propose activities so the group can vote for them. Once the group decide them, they can schedule them and check the activity availability just by dragging and dropping it in their schedule.

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MATCH YOUR PERFECT ACTIVITY

We want to suggest activities really quick and easy to book, so in our Inspire You section, just by swiping right or left you can discover new activities happening near your location or selected location.

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LEARNINGS

When we find a feature is more complex than expected, we do just not need to make the functionality intuitive, maybe the user will need an on-boarding process to map what can they do and how.

NEXT PROJECT

MUTEK

Please reach out for work inquires, collaborations and questions to hello@katherinebarberan.com