ATICCO

Rethinking the coworking with user-centric solutions

CLIENTS

ATICCO

CATEGORY

Native app

Website

Product service

MY ROLE

UX/UI Designer

Researcher

SUMMARY

Together with Aticco, we created the user experience and the user interface design for the task-oriented app and website, alongside a physical prototype to improve coworkers productivity.

OPPORTUNITY STATEMENT

Aticco wants to facilitate the interactions with its users and cover their community needs in the digital and on the physical world with a 360 solution. Today, the digital solution is a web platform, which covers some functional areas like booking a meeting room but there is still a huge gap for evolution & innovation to be able to cover all the services that Aticco covers.

PROJECT GOALS

Achieve the organic interactions of Aticco community on the digital that you find on the real world

Shape the current Aticco web solution to increase its traffic and explore other solutions that can be connected to it, either in the digital and physical world.

Have a place to track Aticco’s user's activities with Data to have a better
understanding of their behavior and needs so Aticco can increase up-selling by online sales of Services

APPROACH

We divided the project objectives into different parts to identify their possible answer in our 360 solution as there were a lot of points to cover.

Our main objective was to create a solution that fits the necessities of the coworkers but also the Aticco employees and in doing so improving the communication and synergies of the community.

Our challenge here was to play and integrate the physical world in our solution.

RESEARCH

PROCESS

To identify the Gain and Pain Points of the coworkers staying at Aticco, we decided to analyze their journey during quarantine in order to discover new opportunities and to validate which response from Aticco did work.

At the same time, we did surveys and face-to-face interviews to different coworkers and employees.

Customer Journey - COVID scenario

We did a secondary and a primary research with the main idea to understand which aspects from Aticco are adding value and how they are evolving to meet the social changing

FINDINGS & IDEATION

After collecting all that information, we used Affinity Maps to organize the findings and insights.This process lead us to prioritize four main categories, each insight was related to one of the categories.

We identified 5 insights and for each of them we applied the method of "How Might We..." for brainstorming new opportunities. All this questions allowed us to start the ideation and prototyping our ideas.

Main categories Affinity Map

In this phase we decided our main features:

Aticco access key should work as a Digital passport so collect information will be easy.
Coworkers should be able to let Aticco community know easily their availability both digitally and physically in order to be more productive.
Create a strong network inside Aticco should be digital driven because it creates a powerful tool for building synergies.

PROTOTYPE

App flows

FIRST SKETCH

In order to prioritize the functionality and usability of our different ideas, we create the flow of our solutions in high level.

We wanted to check which was the best information architecture, which flow was the most intuitive for each group, which ones were the perfect Interactions that help user to complete their goals and if our solutions were fulfilling user requirements.

PROTOTYPE & TESTING

With the flow clear, we started to create our low fidelity prototype with the objective to validate our conclusions.

We conduct 6 face-toface and remote tests (as quarantine continued), and in general, users found our solution intuitive, user-friendly and they were excited for our main features.

On the other hand, we realized that our information architecture should be re-structured for some sections, that our Home screen should work as a "One stop shop", that the Availability feature needed a physical prototype to test too and that our solution should be task oriented as they have different goals:

Native app for coworkers
Website for Aticco employees

PROPOSAL

COWORKERS

Aticco coworkers need a central place to manage their involvement with the Attico community in order to have a better communication, therefore in order to make this involvement more accessible, our solution should be a mobile version, so they can access to it wherever they go.

DIGITAL KEY

Aticco employees need to understand the coworkers’ needs in order to make better business decisions so we decide to integrate a trackable digital key card that lets coworkers access the building, buy products at the cantina, attend events, buy extra services and more.

DASHBOARD

Aticco needed to evolve the internal perception of Aticco coworkers as their membership plan but known by their needs and in order to achieve this we proposed to integrate profile information from LinkedIn and customized dashboard experience in the native app.

CONNECTIONS

Aticco coworkers need an official communication platform that they can consult in order to create better synergies, hence we proposed to do this connections digitally through the Directory menu, meanwhile employees can track this connections to generate reports and useful information.

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PRODUCTIVITY IN THE PHYSICAL AND DIGITAL WORLD

We decided to keep Slack as the main communication tool for the community because during quarantine they adopted it perfectly, and instead add a new feature for improving the productivity of the coworkers: The Digital Status with an integrated device "Light status flag" that connects to the app via bluetooth or USB.

This device is synchronized with the digital status options so if you update your status, the light of the device will change with it, letting everyone knows if you are busy, available or open for a coffee to create new contacts or community.

FIRST DAY

Coworkers demand that their journey in a new coworking space starts as smooth as possible, so we proposed to add a First Day feature that will collect all the information needed for the coworker to start being integrated in the community, and set up all the elements to start working in their space.

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MEETINGS ARE PRIORITY

Until now, coworkers were using the web solution just to book meetings, as it is one of their main necessities, even though the interface was not user-friendly.

We summarized the process of booking rooms in 3 steps, added a reminder for the upcoming meetings and created a section to control the remaining or used booking credit.

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FLOATING ACTION BUTTON

We identify 3 most common actions for coworkers that we collected in a FAB that it appears in all main screens.

ATICCO EMPLOYEES

Employees need a website version because most of the time they just use the solution at work and in a desktop for commodity with other tasks.

Basically the employee version will include all the features of the mobile version (presented above) but with extra features that add value:

Data visualization reports of data collected from coworkers activity with the app like events assistance.
They can inform their location between all Aticco buildings and be easily located, as they need to rotate among them.
Section of To Do list where they can control all task in queue, prioritize them and add reminders.
Create Aticco announcements quickly and with priority inside the Feed.
Create Events really easy with reminders and repetitions during the week or month.

LEARNINGS

Our job as UX designers is to keep learning always because technology evolves every day so does the user experience and interface. During our testing phase, we learnt about the task-oriented Design that impacted the way we iterated our solutions for the final proposal.

NEXT PROJECT

eDREAMS

Please reach out for work inquires, collaborations and questions to hello@katherinebarberan.com